Mavericks are visionaries who want to achieve what's never been achieved before. They're not a fan of the status quo and will shake things up. Mavericks tend to be innovative, influential, daring, and direct-with a remarkably high tolerance for taking chances.
Boutique Out-of-Home Advertising
Consulting Services
Customized OOH Media Planning
Coastal Mav·er·ick
About Me
I grew up on the First Coast and have always had a deep love for the ocean. Coastal Maverick was inspired by my desire to live a life outside of the norm, take chances, and help others along the way. I prefer to do my work by the beach, and not on a Zoom call. I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you choose to work with me, you can expect a high level of collaboration that is characterized by transparency and consistency.
"Success is not final; Failure is not fatal: It is the courage to continue that counts."
-Winston Churchill
Services
Coastal Maverick isn't just another media agency. I believe in standing out, not just blending in. As a woman-owned independent boutique consultancy, I'm dedicated to championing diversity and supporting entrepreneurs. My approach goes beyond the traditional norms of advertising because I recognize the strategic edge women bring to the table. I offer consultative out-of-home advertising solutions tailored to your brand's specific needs. Unlike the churn-and-burn approach, I provide strategic guidance and buying services to help brands effectively reach their target audiences in unique and impactful ways.
Media Strategy & Planning
I will dive deep into your audience & overall business goals to craft a tailored plan the ensures maximum impact. This includes: market research, audience analysis, and campaign ideation. Let me guide you through the process of developing strategic advertising initiatives that resonate with your target audience and drive tangible results.
Media Buying & Negotiations
I understand the significance of the Out-of-Home (OOH) industry's relationship dynamics. Through my longstanding connections with media vendors, I ensure your campaigns receive optimal exposure while maximizing your budget. My comprehensive services include expert rate negotiation, strategic media placement, and seamless ad space booking.
Campaign Optimization & Auditing
I'm dedicated to maximizing the efficiency and effectiveness of your advertising endeavors. Through meticulous auditing of existing campaigns, I will pinpoint opportunities for improvement and provide tailored recommendations for optimization.
Consulting Services
Elevate your out-of-home (OOH) advertising strategy with my consulting services. I offer expert guidance & strategic solutions to amplify your campaign's impact. Whether you're initiating a new OOH campaign or refining existing ones, I deliver a customized roadmap to align with your unique goals.
What My Clients are Saying...
"Heather has been an excellent addition to our agency. We are lucky to have her. Heather will continue to handle media for a number of our accounts with our agency!"
Carlos S. -The Snag Agency
"Heather is fabulous- offers the full package. She’s professional, timely and communicative. Thank you!"
Kathy P. -Pinnacle TRS
"We needed marketing for our new business & website. Heather did excellent work!"
Hasan K. -AffordableDx