Boutique Out-of-Home Advertising
Consulting Services
Customized OOH Media Planning
Coastal Maverick
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Your Partner in Breaking the Mold of Out-of-Home Advertising
Mavericks are visionaries who dare to achieve the impossible. They challenge the status quo, shake things up, and create waves where others see calm waters. At Coastal Maverick, we embrace this spirit of innovation, daring, and influence. As a boutique, woman-owned OOH consulting agency, we’re here to help your brand stand out, not blend in.
About Our Founder
Born and raised on the First Coast, I’ve always had a deep love for the ocean and a commitment to living outside the norm. Coastal Maverick is the embodiment of my vision: to create partnerships with purpose and deliver exceptional outcomes for brands that want to make an impact.
Whether brainstorming by the beach or crafting strategies over coffee, I bring energy, empathy, and expertise to every project. With comprehensive experience spanning media vendors, in-house marketing teams, and agencies,
I bring a 360-degree understanding of the OOH ecosystem to the table—enabling me to bridge gaps, solve problems, and drive impactful results.
When you work with Coastal Maverick, you can expect collaboration rooted in transparency, consistency, and care.
"Success is not final; Failure is not fatal: It is the courage to continue that counts."
-Winston Churchill
The Maverick Difference
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At Coastal Maverick, we’re more than an agency—we’re your strategic partner, delivering unmatched expertise and a client-first approach that sets us apart. We don’t just create campaigns—we create partnerships with purpose, delivering impactful results that help your brand stand out in the crowded OOH landscape.
What Makes Us Different?
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Comprehensive Industry Experience
We bring exceptional insight, built on years of experience across every facet of the OOH ecosystem:
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​Media Vendor Perspective: Insider knowledge of vendor negotiations and relationship-building.
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Client-Side Insight: Firsthand understanding of in-house marketing challenges, from budgets to ROI.
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Agency Expertise: Broad exposure to diverse brands, markets, and strategies for crafting tailored solutions
Our 360-degree experience as a vendor, client, and agency enables us to anticipate needs and overcome challenges seamlessly.
Ready to Make Waves?
Let’s Create Something Unforgettable
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Whether you’re navigating your first campaign or scaling nationally, our innovative strategies, personalized solutions, and bold vision will set you apart.
Media Strategy & Planning
We craft tailored plans that align with your audience and business goals. From market research and audience analysis to campaign ideation, we ensure your advertising initiatives resonate and deliver tangible results.
Media Buying & Negotiations
Leverage our industry connections to secure optimal exposure and maximize your budget. We handle rate negotiation, strategic media placement, and seamless ad space booking to ensure your campaigns succeed.
Consulting Services
Elevate your OOH advertising with expert guidance and strategic solutions. Whether starting a new campaign or refining an existing one, we’ll deliver a customized roadmap to amplify your impact.
What People are Saying...
"Heather has been an excellent addition to our agency. We are lucky to have her. Heather will continue to handle media for a number of our accounts with our agency!"
Carlos S.
President of The Snag Agency
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"Heather is an integral part of executing data-driven OOH plans at the highest level in a fast-paced environment. From digging into research to creative out-of-the-box ideas, she never fails to deliver on time and on budget."
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Jaclyn G.
Founder of THEGROWMODE
"We needed marketing for our new business & website. Heather did excellent work!"
Hasan K.
Founder of AffordableDx