MEET THE TEAM
Big ideas. Bold strategies. A personal touch.
Meet the people (and pup!) behind Coastal Maverick. We're a boutique, woman-owned out-of-home advertising agency combining industry expertise, creativity, and a hands-on approach to help brands make an impact beyond the screen.
OUR FOUNDER & CEO
Heather Waisanen
With over a decade of experience in advertising, Heather brings a unique 360-degree perspective to out-of-home (OOH) media, having worked on the media owner, agency, and client sides of the industry.
As Founder & CEO of Coastal Maverick, she combines strategic thinking, industry relationships, and a passion for creative problem-solving to develop customized advertising campaigns for brands nationwide. From traditional billboards to innovative, nontraditional placements, Heather believes the most effective campaigns start with understanding each client's goals and finding the right combination of media to make an impact.
A Jacksonville native and recognized small business leader, she's passionate about building meaningful relationships, championing bold ideas, and helping brands stand out beyond the screen.
Via Maturan
Creative Media Coordinator
Via brings creativity, organization, and an eye for detail to the Coastal Maverick team. With a background in graphic design, she supports creative development, media research, campaign planning, and day-to-day coordination. Her thoughtful approach helps keep projects organized, visuals polished, and campaigns moving forward seamlessly.
Roxie
Chief Happiness Officer
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Every great team needs a little personality! Roxie is Coastal Maverick's resident morale booster and unofficial supervisor of all things fun. When she's not overseeing daily operations (or sneaking in a nap), she's busy reminding us that a little joy goes a long way.